Sunday, January 24, 2010

Hop Pellet Sales

As well as some beer and homebrewing postings, I'm gonna post a bit about the business as well. Maybe just some info for some of you interested out there.

Top viewed hop pellets online for January (as of 1.24.2010)-

1. Citra
2. Simcoe
3. Cascade
4. Millennium
5. Warrior

Top sold hop pellets for January (as of 1.24.2010)-

1. Centennial
2. Hallertau
3. Simcoe
4. Kent Golding
5. Cascade

I find the viewed hops interesting, as it almost never correlates to the hops sold. People have definitely seemed interested in Citra, a newcomer to the high alpha citrus flavored hop family. Few people though, have had it on their shopping lists. That goes for Warrior as well. A bittering hop, that seems to be fading in sales some.

As far as the pellets that are actually selling, this month has been a bit different. Cascade and Kent Golding have typically been in or around the number 1 and 2 spots. With Hallertau always on this list as well. My guess is, if I looked back at sales, Centennial wouldn't always be on this monthly list of top performing hops. My guess is a few people brewed up some hoppy IPAs that called for Centennial, and it pushed it up to the top. Sales of all these hops were relatively close, Centennial nudging out the top spot to Hallertau by only an ounce.

Happy Homebrewing!
Aaron

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