Saturday, February 13, 2010

Give yourself a break, brew easy.


Homebrewing can definitely become an obsession for some people. Understandable. Think about it- you're making beer. It's awesome.

Life though, is often hard to brew around, and many people who invested time and money in to equipment, sometimes just find it hard to brew regularly. Some people choose to just brew when they want. Either way, you may find brewing even more satisfying, and that you have more time to brew, by keeping it simple.

If you've been doing all-grain batches, and your brewing has slowed down due to weather outside, or just not having enough time in the day, you may find you can satisfy the brew bug by getting a simple extract batch going on the stove. Forget the grains, forget the mashing, forget the starter. Remember, you can make great beer with malt, hops and dry yeast. You don't need to step-mash every time.

So next time you get the itch, and think you don't have the time, stop by your local homebrew shop and grab a True Brew German Style Light Kit, or Brewer's Best Cream Ale Kit. Both turn out great, and make a nice refreshing beer that you won't be left drinking alone. Not to mention, they're quick.



Cheers!
Aaron

Wednesday, February 3, 2010

Brewstock Buyers Club

February is a funny month for retailers in New Orleans. Depending on your business it can be a month to remember or a month to forget. This February looks to be better for most retailers out there, with Mardi Gras being compounded by the Saints in the Super Bowl. Anything black and gold is going to sell- t-shirts, hats, napkins, flags, shot glasses, jerseys, tooth brushes, underwear, you name it, it's selling.

In the home brewing business these things help as well, as people brew for the Super Bowl and Mardi Gras. Of course, most of these sales happen in January, so the beer is ready by then!

Since this is only my second February in business, and it seems like a great month to try something new, I'm starting the Brewstock Buyers Club. A one year membership gets you 10% off everything for a year, and many other bonuses.

I feel if I do this every February it'll probably catch on some. It gives me a chance to gain a small padding of extra income in February for store projects. Whether it's a bigger sign, advertising, expanding the product line, or just fixing things that need fixing. In this year's case- it's all going to go toward a bigger store. I've begun a search for a bigger space, and know this would please a great deal of people. More inventory, more room to browse, more room for family and kids.

If the Brewstock Buyers Club seems like something you would be interested in, please don't hesitate to get in touch with me. And know, that this year's membership money goes toward something we can all use, a bigger store!

http://brewstock.com/brewstockbuyersc.html

Cheers!
Aaron