February is a funny month for retailers in New Orleans. Depending on your business it can be a month to remember or a month to forget. This February looks to be better for most retailers out there, with Mardi Gras being compounded by the Saints in the Super Bowl. Anything black and gold is going to sell- t-shirts, hats, napkins, flags, shot glasses, jerseys, tooth brushes, underwear, you name it, it's selling.
In the home brewing business these things help as well, as people brew for the Super Bowl and Mardi Gras. Of course, most of these sales happen in January, so the beer is ready by then!
Since this is only my second February in business, and it seems like a great month to try something new, I'm starting the Brewstock Buyers Club. A one year membership gets you 10% off everything for a year, and many other bonuses.
I feel if I do this every February it'll probably catch on some. It gives me a chance to gain a small padding of extra income in February for store projects. Whether it's a bigger sign, advertising, expanding the product line, or just fixing things that need fixing. In this year's case- it's all going to go toward a bigger store. I've begun a search for a bigger space, and know this would please a great deal of people. More inventory, more room to browse, more room for family and kids.
If the Brewstock Buyers Club seems like something you would be interested in, please don't hesitate to get in touch with me. And know, that this year's membership money goes toward something we can all use, a bigger store!
http://brewstock.com/brewstockbuyersc.html
Cheers!
Aaron
Wednesday, February 3, 2010
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Where are you thinking about moving the shop?
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